If you can find a connection (real or exaggerated) to a movie, TV show or celebrity that's all-too-ubiquitous in the culture of the moment, go for it. Use the halo effect to make your product or service seem trendy as well. (Keep in mind there's always rights and licensing issues around these subjects, so you can't just use official photos or imply endorsements that you don't have.)
Friday, November 14, 2008
#2 Tie Into Popular Culture
If you can find a connection (real or exaggerated) to a movie, TV show or celebrity that's all-too-ubiquitous in the culture of the moment, go for it. Use the halo effect to make your product or service seem trendy as well. (Keep in mind there's always rights and licensing issues around these subjects, so you can't just use official photos or imply endorsements that you don't have.)
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